Study the Brief, Then Ideate

Explanation

In this guided brief, you’ll apply your learning from the previous assignments about information design to create a one-page infographic formed of a number of separate data visualisations.

Instructions

Study the brief

 Set your timer: 50 minutes

Begin by reading through the design brief below, and noting down any important requirements, keywords, ideas, or things you need to research.

Client details

Breakoff is a twice-yearly magazine about the sport of snooker. Their target audience is existing snooker fans, and their mission is to deliver informative, entertaining content about the current season, as well as about the sport’s history.

Project details

Summary: Breakoff have approached you to design a one-page infographic to include in their next issue. Its purpose is to compare the records of some of the sport’s top players from the past few decades.

Outcomes: The infographic should be visually attractive, but also communicate the data clearly, and allow the reader to compare the players easily.

Deliverables: PDF of the finished design.

Design direction:

• The design should fill one A4 page of the magazine
• Text within the design should use the magazine’s standard fonts, DM Sans and DM Mono. These are available on Google Fonts, and are automatically installed in Figma
• The colours you choose should create good text contrast, so that people can read the infographic easily

• Ideally, the design will use some of the shapes and styles associated with the game of snooker — for example, you could use circles (for the snooker balls) or triangles (for the shape of the rack)
• However, the design should remain simple and avoid using illustration styles that might make it harder to read or understand the content

Content

Here is the copy and statistics to be included in the infographic:

Title: 5 Modern Snooker Greats

Subtitle: But who’s the greatest of them all?

Data:

World Championship titles:
Stephen Hendry — 7
Steve Davis — 6
Ronnie O’Sullivan — 6
John Higgins — 4
Mark Selby — 4

Total ranking titles:
O’Sullivan — 37
Hendry — 36
Higgins — 31
Davis — 28
Selby — 20

Seasons started as world no. 1
Hendry — 1989, 1990, 1991, 1992, 1993, 1994, 1995, 1996
Davis — 1982, 1983, 1984, 1985, 1986, 1987, 1988
Selby — 2011, 2012, 2013, 2014, 2015, 2016, 2017
O’Sullivan — 2001, 2003, 2004, 2007, 2008, 2018
Higgins — 1997, 1998, 2006, 2009

Career centuries
O’Sullivan — 1107
Higgins — 839
Hendry — 776
Selby — 693
Davis — 355

The content below is optional — you can include it, but you don’t have to.

Matches won and lost
O’Sullivan — 75.2% won, 24.8% lost
Higgins — 69.3% won, 30.7% lost
Hendry — 68.9% won, 31.1% lost
Selby — 68.4% won, 31.6% lost
Davis — 63.3% won, 36.7% lost

Most 147 breaks
O’Sullivan — 15
Hendry — 11
Higgins — 11
Selby — 3
Davis — 1

Review the example solution

Once you’ve completed your work on this assignment, take a few minutes to review the example solution below.

Example solution

In conclusion...

Now that you’ve got your head around the brief, let’s move on to sketching some different ways that each set of data could be visualised.

Assignment version 1.0
Last updated 7 June 2021