❮ Course overview · ❮ Part 4 · Part 6 ❯
Part 5
Applied Graphic Design
You’ll cover:
- How to create logos and branding
- How to design magazines and reports
- How to present data using graphics
Total time: 30 hours
Work through the assignments in order.
Links turn grey once you’ve opened them.
Introduction
1. Introduction to applied graphic design
Read 10 minutes
Brand identity design
2. Brand identity design basics
Read 10 minutes
3. What makes a brand identity great
Read 10 minutes
4. Analyse a brand
Practise 1 hour 30 minutes
5. The different types of logo
Read 10 minutes
6. How to design a logo
Read 10 minutes
Guided brief ─=≡Σ((( つ◕ل͜◕)つ
Build a brand identity
7. Study the brief
Apply 30 minutes
8. Conduct some research
Apply 2 hours
9. Develop some brand name options
Apply 1 hour
10. Sketch some logomark options
Apply 1 hour
11. Digitise the logomark
Apply 1 hour 30 minutes
12. Make a simple wordmark
Apply 1 hour 30 minutes
13. Choose the brand typography
Apply 1 hour
14. Create the brand colour palette
Apply 1 hour
15. Compile brand documentation
Apply 1 hour
16. Reflection on brand identity design
Reflect 30 minutes
Take a break! [⊙_⊙]
Sit back and watch Kate Moross — illustrator, creative director, designer, and founder of Moross Studio — talk about their work, and the experience of setting up and running a design studio.
Editorial design
17. Editorial design basics
Read 10 minutes
18. What makes an editorial design great
Read 10 minutes
19. Analyse an editorial design
Practise 1 hour
Guided brief (* •‿•)ノ⌒*:･ﾟ✧
Design a magazine feature
20. Study the brief, then sketch layout ideas
Apply 1 hour
21. Refine layout options
Apply 1 hour
22. Set up your document in Figma or InDesign
Apply 30 minutes
23. Digitise your design
Apply 4 hours
24. Complete final checks and export to PDF
Apply 30 minutes
25. Reflection on editorial design
Reflect 30 minutes
Take a break! ┌(◉ ͜ʖ◉)つ
Hear Aaron Draplin — graphic designer, speaker, and founder of the Field Notes brand — share the story of how he became a designer.
Information design
26. Information design basics
Read 10 minutes
27. What makes a data visualisation great
Read 10 minutes
28. Some hazards of data visualisation
Read 10 minutes
29. Analyse a data visualisation
Practise 1 hour
30. More advanced data visualisation
Read 10 minutes
31. Infographics
Read 10 minutes
Guided brief ٩( ๑╹ ꇴ╹)۶
Design an infographic
32. Study the brief, then ideate
Apply 1 hour
33. Sketch each visualisation
Apply 1 hour
34. Sketch the infographic
Apply 1 hour
35. Digitise the infographic
Apply 4 hours
36. Reflection on information design
Reflect 30 minutes
Finished Part 5? Nice work!
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If you’d like an expert eye on your efforts, why not book a one-off coaching call?
In Part 6, you’ll tackle three independent, 15-hour design briefs for your portfolio.
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